Poesiat & Kater
Art direction: Marco Morales
Poesiat & Kater is a craft-brewery in the East part of Amsterdam, and is named after the legendary friends and colleagues Bart Poesiat & Klaas Kater, who both worked at the historic ‘van Vollenhoven Brouwerij De Gekroonde Valk’, the largest brewery of The Netherlands around 1900.
Together with Marcos we rebranded the whole line up and gave each character an own look and feel.
Rebranding / Design / Verpakkingsontwerp / Merkenbouwer / Branding / Productverpakking / Merkbeleving / Ontwerpbureau / Marketing / Merkpositie / Merkontwikkeling / Amsterdam / Ontwerptraject / FMCG / Artwork Grafisch ontwerp / Verpakkingsontwerper / Labels / Retail / Fast moving consumer good / Freelance
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